The Bridge to Your Career
Protrans Personell Services
Graphic Design, Social Media Marketing
The Ask: Protrans Personnel Services aimed to highlight the exceptional career opportunities in Prince Edward Island at two of their French Fry Plants. Their main objectives were to increase visibility to new job-seekers, highlight the diversity of jobs within the plants, and promote the idea of working in PEI.
The Approach: Recruitment ads don't have to be infomercials; they can be optimistic and engaging. Even better if the imagery immediately bridges the gap (no pun intended) of the opportunities available.
FMG pushed to accomplish just that. We aimed to communicate with job seekers through design and let them do their own research. Increasing visibility for these career options with social media campaigns was informative and engaging.
The Results: We provided creative options to Protrans Personnel Services that can be used for this crucial hiring initiative. A core benefit of marketing agencies can be to provide a fresh perspective on current marketing tactics. It is our job to produce innovative designs that help cut through the noise. We hope our new approach helped open doors for Protrans and Cavendish.