Duke's Make Everyday Special(s)
Duke Pubs
Photography, Graphic Design, Retail Posters, Copywrite, Search Engine Marketing, Social Media Marketing, Email Marketing, Website Management
The Ask: How do we build a captivating campaign to attract new customers while rewarding our loyal Duke's family? At the same time, we want to showcase our popular plates that are beloved by many and shine a spotlight on some exciting new menu items.
The Approach: FMG wanted to ensure that we build something easily digestible (no pun intended), painless to plan your week around, and attract spontaneous visitors through added value.
The Dukes always make it easy for us due to their delicious food and fantastic atmosphere. We needed to develop a campaign highlighting a new menu item every week, live on their website, promoted on social media, outdoor and indoor signage, and a part of their SEO strategy.
A restaurant offering daily specials is standard, but effectively showcasing them across all aspects of their media strategy with authentic photography is what makes a real impact.
The Results: This campaign enabled The Duke's to attract new customers, build customer loyalty, highlight their favourite dishes, and retain new customers for life.
It also worked on an operations level to effectively predict inventory throughout the week and allow its staff to add value to their guests' experience.