Don't Let Covid Get Offloaded
Duke Pubs
Public Relations, Graphic Design, Social Media Advertising, Content Creation, Digital Strategy
The Ask: The Dukes, renowned for their three British-style pubs in Toronto, needed a campaign to effectively communicate their safety measures and protocols during the COVID-19 pandemic. It was crucial to reassure their customers that their pubs adhered to stringent sanitary practices and provided a safe environment while maintaining their iconic charm.
The Approach: Understanding the urgency of the situation, we crafted a campaign focused on transparency and reassurance. Our strategy involved clear, concise communication of The Dukes' safety protocols through various channels. We designed visually compelling ads and informative content highlighting enhanced sanitary measures, social distancing rules, and other necessary precautions.
We utilized social media platforms and traditional signage to disseminate this information quickly and effectively, ensuring it reached The Dukes' loyal patrons and potential new customers. Our campaign aimed to maintain The Dukes' warm, welcoming spirit while emphasizing their commitment to safety.
The Results: FMG worked closely with the fantastic team at the Dukes to communicate the necessary precautions and showcase their commitment to maintaining a safe dining experience. The campaign emphasized the importance of producing and conveying critical communication during uneasy times.